CreamSoda
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CRM for wholesale distributors

Spot the next repeat sale in each account

Catch overdue reorders, spot products regular customers have stopped buying and find other lines to offer. CreamSoda gives wholesale sales teams the buying history and next steps to make each customer conversation useful.
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CreamSoda example product-sales pipeline showing quotation and preparation stages

Give reps a reason for the next customer call

Find buyers for your next product offer

See contacts linked to past offers and purchases of a product, then choose who to approach with your new offer.

Spot changes in regular orders

Use buying history to spot upcoming reorders and regular products that have gone quiet.

Find another product to offer

Use purchase-pattern suggestions and earlier conversations to choose another line the customer could use.

Know who needs a follow-up—and why

See enquiries, replies and buying patterns that need attention, with a reason for each suggested next step.

Keep customer updates moving

Set up confirmations and handoff tasks around the deal stages and dates your team records.

See costs, profit and payment status

Review deal value, recorded costs and expected profit alongside claims and invoice-payment status.

Work alongside your ERP and stock tools

Manage customer conversations, product offers and sales follow-up alongside your operational systems.
Repeat sales need attention between orders
A bakery still orders flour, but its cocoa purchases have stopped. The account looks active, yet one regular sale is missing. Buying history helps your rep spot the gap and ask what changed.
CreamSoda example product-interest panel with contacts associated with product offers and sales

Give each product offer a relevant audience

When a supplier sends a new offer, see which customers have bought or considered those products. Use that history to decide who to call or email.

Start with past product buyers and enquiries

See contacts linked to products in the offer through earlier offers and deals. Check their history and current requirements before choosing the recipients.

Send the product details each buyer needs

Select the buyers and product details for your email offer. Follow up on their replies with the quantity, pack or timing they ask about.

Keep customer history ready for every rep

Give the team access to what customers bought, asked for and were quoted, so a colleague can continue the conversation when an account changes hands.

Check earlier offers and purchases

Review the account’s product offers and deals alongside notes and conversations before preparing the next call or quotation.

Make the next step someone’s responsibility

Assign an account owner and keep the follow-up with the customer record, so another rep can pick up the discussion with the same background.

CreamSoda example contact record with an offer email, activity and account owners
CreamSoda example sales pipeline showing stages for seafood product deals

Know which customers need attention today

An upcoming reorder, a missing regular product and a customer reply each need a different response. Next Best Actions shows the suggested follow-up and the reason behind it.

Act on reorders, gaps and cross-sell opportunities

With enough reliable purchase history, CreamSoda can suggest a reorder, flag an overdue regular product or suggest another line based on what customers who buy the same items also purchase.

Follow through on the suggestion

Review the reason, create a task or send an email, then update the action’s status as the conversation progresses. The team can see what still needs attention.

Keep the team connected after the order

Keep preparation, shipping and delivery stages with the deal. Give customer confirmations and updates a clear owner, so the team can follow through on what was agreed.

Give each handoff an owner

Set up tasks when a deal reaches a stage, with a colleague responsible for the confirmation or delivery question.

Keep customers informed

Set up customer emails around your deal stages, using the order and delivery information your team records.

Example configured CreamSoda deal-stage workflow with a customer email and a follow-up task
CreamSoda example deal summary showing value, expected profit and markup

See what each order is expected to earn

Review deal value, recorded costs and expected profit as the sale progresses. Keep claims and invoice-payment status available for follow-up after delivery.

Review costs while the deal is active

See the itemized costs behind the expected-profit calculation. Update them as you confirm the details of the sale.

Follow up on claims and payments

Keep claims and invoice-payment status with the deal, so a customer issue still has context after delivery.

Use buyer requirements to guide the next purchase

A good price still needs customers who want the product. Compare received supplier offers while your reps check the quantities and timing buyers need.

Compare the details that affect resale

Compare received offers for the same product using compatible quantity units. Review pack details, price, currency and terms together.

Speak to customers before committing

Use contacts from past product offers and purchases to decide who to ask. Keep their current quantity and timing requirements available while you choose a supplier offer.

CreamSoda example Atlantic mackerel comparison showing recorded supplier prices, quantities and USD pricing per kilogram

Frequently Asked Questions

How CreamSoda helps wholesale distributors grow repeat sales.
Is CreamSoda an ERP or inventory system?
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CreamSoda is a CRM for customer sales: product offers, quotations, buying history and follow-up. Use it alongside your ERP, stock and accounting systems.

How do we choose customers for an offer?
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Start with contacts linked to products through earlier offers and deals. Check the account’s history and current requirements, then choose the recipients and product details for your offer.

Can our team send offers only to relevant customers?
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Yes. Choose the buyers and product details for each email offer. Use recorded opens, clicks and replies to plan the follow-up, then confirm the customer’s requirements in conversation.

How does CreamSoda help us grow repeat sales?
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Purchase Insights and Next Best Actions use your customer and product history to spot reorders, missing regular products and cross-sell opportunities. Purchase-based suggestions need enough relevant history. Enquiry and reply suggestions use recorded customer activity. Your rep can review the reason and create a task or send an email.

Can CreamSoda track costs, claims and expected profit?
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Yes. Record deal costs and review calculated profit. Claims track problems and their assigned value, with invoice-payment status available for follow-up. Claims do not reduce profit by default; add an amount to the deal’s Costs section if you want it included.

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