CreamSoda
Pricing
Resources
Pricing

Sales follow-up software for B2B product sales

Give product enquiries a clear follow-up plan

Plan customer emails and salesperson tasks in one sequence. Choose the timing, assign the next step and set when follow-up should stop.

Plan the next email and the next task

Choose when follow-up starts

Start from a record change, contact tag, deal stage or manual enrollment.

Personalize the next message

Add supported customer and owner fields, then choose when the email is sent.

Move replies into the sales process

Set reply and completion rules to create or move deals and update contact tags.

Give the call an owner

Assign a task or event when a salesperson needs to take the next step.

See how follow-up is working

Review detected replies and recorded email activity before following up.

Keep contact tags up to date

Set tag changes for the start, reply, completion or removal from a sequence.

Spot messages that are not getting through

See recorded delivery failures, replies and email activity.
Example shipment follow-up sequence triggered by a deal-stage change, with a customer email and a delivery-check task

Keep customer updates moving when a deal changes

Who sends the update when a deal moves to the next stage?
Set a deal-stage change to send a customer email and create an assigned task. A shipment update, for example, can also create a task to confirm the expected delivery date.

Send the customer an update

Use customer and deal details in the email sent at the stage you choose.

Assign the next check

Create a task to check readiness, confirm documents or contact the customer.

Follow up after shipment

Use deal stages to schedule delivery follow-up and assign the next task.

Prepare the next account conversation

Plan a task to discuss the buyer's next requirement or repeat order.

Let the sales call happen before the next email

Is the next email going out before the promised call happens?
Combine scheduled emails with assigned tasks. Use a pausing task to hold later steps until the salesperson marks it complete.

Choose the timing

Send an email or create an activity immediately, or set a delay.

Use the customer's saved time zone

Use the contact's time zone when available, or the default you choose.

Wait for the task to be completed

Pause later steps until the task is complete, within the sequence's time limit.

Example buyer follow-up sequence with personalized emails and a pausing salesperson task
Example response settings with optional deal creation, selected pipeline stage and contact tag

Turn a buyer's reply into a sales opportunity

A buyer replies. What happens next?
Set contact-sequence reply rules to create a sales deal when no active deal exists. Choose the stage and tag changes, then let the salesperson continue the conversation.

Create a deal from a reply

For contact-based sequences, create a sales deal from a detected reply when the contact has no active deal.

Update the deal stage

Use reply, sequence-completion or task-completion rules to move a related deal to the stage you choose.

Update contact tags

Set tag changes when a sequence starts, receives a reply, finishes or a contact leaves.

Change the plan when the conversation changes

Does the customer need a different follow-up?
Choose who enters a sequence and whether they can join again. Set stops for detected replies or related deal closure where supported. Pause or remove a participant when the account needs a different approach.

Choose who joins

Use available CRM and custom-field conditions to choose which records enter.

Control repeat enrollment

Choose one-time or repeat enrollment to fit the purpose of the sequence.

Pause an individual contact

Pause, resume or remove a participant while the workflow continues for others.

Example sequence setup with email provider, deal-stage enrollment and a selected condition

Explore three product-sales workflows

Business professional reviewing information on a laptop in an office

Trade agents: give the offer a buyer audience

Use earlier offers and deals to choose whom to approach about a supplier opportunity, then keep the buyer’s next question moving.
See the offer-to-buyer workflow
Business professional speaking by phone while reviewing notes and a laptop

Importers: ask buyers before committing to supply

Start requirements conversations with product-related contacts, then assess their answers alongside the supplier quote before buying.
See the buyer-demand workflow
Sales professional on the phone in an office with colleagues nearby

Distributors: pursue the next repeat order

Use successful sales history and useful next actions to choose a relevant account call and keep repeat-product follow-up owned.
See the repeat-sales workflow

Sales follow-up and automation questions

Answers about email sequences, assigned tasks, reply handling and stopping rules.
What does sales follow-up software do in CreamSoda?
keyboard_arrow_down

Sales follow-up software puts customer emails and assigned tasks in a sequence. In CreamSoda, you choose what starts it, when each step happens and when it stops. Reply and completion rules can update contact tags and related deal stages.

What can start a sequence?
keyboard_arrow_down

Start manually or use supported contact, company or deal changes, contact tags and deal-stage movement. Add record conditions to choose which records enter.

Can follow-up stop after a customer replies or a deal closes?
keyboard_arrow_down

Yes, for supported record types and settings. Configure stops for detected customer replies or related deal closure. CreamSoda handles normal replies separately from automatic replies and delivery failures; reply detection depends on receiving and identifying the email.

Can a sequence wait for a task or use the customer’s time zone?
keyboard_arrow_down

Yes. A pausing task holds later steps until it is marked complete, within the sequence's time limit. When enabled, email and event actions use the contact's saved time zone, with your chosen default as a fallback. Weekday scheduling is also available.

How is Automation different from Email Offers and Sales Pipeline?
keyboard_arrow_down

Email Offers helps you choose buyers and send product offers. Marketing Automation plans the follow-up emails and tasks. Sales Pipeline shows where the deal stands and keeps the offer and delivery dates together.

We use cookies to improve your experience. Manage your preferences or accept to continue.

Reject Preferences Accept