CreamSoda
Pricing
Resources
Pricing

Account management CRM for B2B product sales

Turn customer history into the next order.

See what customers bought, what they discussed and what to offer next. Use Purchase Insights and Next Best Actions to spot reorders, falling spend and cross-sell opportunities.

Know your customers. See where to sell next

Be ready for the next call

See past offers, sales and conversations before you contact the customer.

Spot the next repeat order

Use purchase patterns to see when a customer may be ready to reorder.

Know what you offered

Check the products and prices your team sent before making a new offer.

Find buyers for each product

Find contacts linked to product interest and past sales.

Check demand before buying

Ask relevant customers what they need before placing a supplier order.

Know what to follow up on

See why an account needs attention, then create a task or draft an email.

Keep the team informed

Keep customer history available when a colleague takes over.
Example customer record showing contact details, a product enquiry email and account notes

Be ready for the next customer call

Are you searching old emails before each call?
CreamSoda's account management software brings customer conversations, product offers and sales history together. See what happened last time and what needs a follow-up.

See what you discussed

Review earlier product offers and deals before proposing something new.

Build on past sales

Check what the customer bought before discussing their next order.

Continue the conversation

See past emails and notes so you can pick up where the team left off.

Find buyers for your current inventory

A new product offer is ready based on current inventory. Who should receive it?
Find contacts linked to product interest and previous sales. Choose the buyers, product lines and selling prices that fit, then send a relevant offer.

Start with product interest

See who showed interest in the products you want to offer.

Find previous buyers

See contacts linked to successful sales of products in the offer.

Send products that fit

Choose the relevant lines for each buyer list. A contact can match any product in the offer.

Product contact lookup showing recorded interested contacts and previous purchasers
Product contact lookup listing recorded interested contacts and previous purchasers for demand exploration

Check demand before you buy

Is there customer demand for the product you plan to buy?
Find customers with relevant product history and ask what they need now. Compare their answers with the supplier offer before committing to a purchase.

Know whom to ask

Start with contacts who showed interest or bought the product before.

Confirm today's requirements

Ask about the product, quantity and timing the buyer needs.

Follow up with an offer

Use the buyer's reply to choose the products and prices to offer.

Keep the conversation moving when accounts change hands

Can a colleague pick up where you left off?
Keep emails, notes, offers and tasks with the customer record. Authorized colleagues can see the history and continue the conversation when an account changes hands.

Keep the history together

See earlier conversations and offers before contacting the customer.

Make ownership clear

See the account owner and who is responsible for the next task.

Control record access

Choose who can access customer and commercial records.

Example customer record with an owner, followers, a linked task and communication history
Example CreamSoda reorder suggestion showing a likely reorder date, purchase history and recommended follow-up

Find reasons for the next order

Are customers buying less or missing their usual order?
Use Purchase Insights and Next Best Actions in company and product records to spot reorders, falling purchases and cross-sell opportunities. See the reason, then create a task or draft an email. Purchase suggestions need enough relevant sales history.

Spot repeat orders

See likely reorder dates and products missing from a customer's usual purchases.

Notice customers buying less

See accounts where recorded spending has fallen so you can ask what changed.

Find other products to offer

Review cross-sell suggestions based on products customers buy together.

Explore three product-sales workflows

Business professional reviewing information on a laptop in an office

Trade agents: give the offer a buyer audience

Use earlier offers and deals to choose whom to approach about a supplier opportunity, then keep the buyer’s next question moving.
See the offer-to-buyer workflow
Business professional speaking by phone while reviewing notes and a laptop

Importers: ask buyers before committing to supply

Start requirements conversations with product-related contacts, then assess their answers alongside the supplier quote before buying.
See the buyer-demand workflow
Sales professional on the phone in an office with colleagues nearby

Distributors: pursue the next repeat order

Use successful sales history and useful next actions to choose a relevant account call and keep repeat-product follow-up owned.
See the repeat-sales workflow

Account management questions

Answers about customer history, product insights and repeat sales.
How does customer intelligence support account management?
keyboard_arrow_down

CreamSoda brings customer conversations, offers and sales history together. Your team can prepare for calls, find buyers for products and use Purchase Insights and Next Best Actions to pursue repeat sales.

How does CreamSoda find contacts for a product or offer?
keyboard_arrow_down

Open a product to see interested contacts and contacts linked to successful sales. An offer's contact list can match any included product. Choose the buyers and product lines that fit before sending.

Can CreamSoda spot repeat orders and cross-sell opportunities?
keyboard_arrow_down

Yes. Purchase Insights and Next Best Actions use recorded sales to highlight reorder patterns, falling spend, products customers have stopped buying and cross-sell opportunities. Suggestions depend on enough relevant sales history. Keep customer and product records accurate as you record sales.

Who is this account management CRM designed for?
keyboard_arrow_down

Wholesalers, importers, distributors and product traders selling physical products to business customers. It helps account managers prepare for calls, sell relevant products and grow repeat orders. Use CreamSoda alongside your warehouse and accounting systems.

We use cookies to improve your experience. Manage your preferences or accept to continue.

Reject Preferences Accept